FRAM, one of the largest global suppliers of aftermarket automotive filtration products since 1932, has long been the brand of choice for the discerning New Zealand driver.
The cornerstone of FRAM’s global success has been world class quality and high performance filtration. A market leader in filter technology, FRAM designs, develops and tests filters to meet or exceed the filtration specifications of international automotive manufacturers. FRAM is supplied as original equipment to 8 of the top 10 automotive brands in Europe, including Ford, Renault, Volkswagen and BMW.
America’s No.1 filter brand also has a strong racing heritage and has been trusted by motoring enthusiasts to deliver high performance filtration the world over.
The FRAM story
FRAM is one of the most established filter brand names in the world and is available from distributors in 174 countries internationally – a truly global brand. The FRAM product range is continuously being updated based on new vehicle requirements. FRAM also played an important part in the development of automotive filtration and vehicle manufacturers have incorporated FRAM’s inventions in their engine design for the last 70 years.
You don’t get to be the market leader in filter technology without a lot of hard work. Take a look at how we’ve evolved over the past 8 decades and you’ll see how we came to provide the very best filters in the market.
2017 – FRAM re-engineers its Tough Guard® oil filter to provide premium protection to vehicles with high mileage or facing demanding conditions.
2012 – FRAM releases a new oil filter designed specifically for synthetic oil: the FRAM Ultra Synthetic® oil filter.
2005 – Continuing the momentum of the Tough Guard® oil filter product line, FRAM releases its new Tough Guard® engine air filter.
2004 – FRAM releases two more oil filter products, both designed to meet the unique needs of 21st century motorists. The second innovation in oil filter design is announced: the FRAM High Mileage® oil filter.
2002 – FRAM launches the SureDRAIN® oil change system.
2000 – Once again, FRAM asserts itself as an industry-leading brand with the introduction of its Xtended Guard® product line, an oil filter designed for use with synthetic oils and extended oil change intervals.
1999 – FRAM officially patents its industry-renowned SureGRIP® process, an unparalleled design for oil filters.
1998 – With the addition of a new fiber to the extra-life dual-phase media called triad, FRAM raises the dirt-trapping standard by 48%.
1997 – FRAM releases the Tough Guard® oil filter, a product designed to handle the effects of severe driving conditions; it moves the SPE to a new high of 98%.
1996 – FRAM develops a new way of delivering oil additives with its Double Guard® product. This innovative filter has additive suspended in the media that is released as the oil flows through.
1994 – FRAM filtration becomes original equipment on 40% of U.S. heavy duty diesel engines built.
1991 – FRAM releases its Extra Guard® product, which features glass media filter technology.
1990 – FRAM introduces single-stage, full-flow bypass filters for diesel.
1986 – FRAM releases Wearguard® oil filters with glass media filter technology.
1978 – The first air filter to use two integral filtering elements, the FRAM Extra Life® air filter lasts 50% longer and stops 50% more dirt.
1975 – FRAM opens the first plant devoted exclusively to the development and manufacture of heavy duty air filters and cartridges.
1974 – FRAM becomes the first filter manufacturer to provide complete in-house oil analysis service, performed by its engineering staff.
1973 – FRAM opens the filter industry’s largest and most complete filtration engineering and research facility.
1971 – FRAM debuts its iconic slogan, “You can pay me now, or pay me later.”
1969 – FRAM introduces a full line of fuel filter/water separators with UL listing to solve a major engine problem for marine applications.
1968 – Production of high-performance filters for racing engines begins.
1957 – FRAM introduces the first spin-on fuel filters for trucks: the P1101PL.
1956 – FRAM engineers develop a new type of oil filter that combines the cartridge and housing in one unit. As a result, the filters can be installed faster than any previous oil filter.
1954 – Production of the new pleated-type cartridge begins.
1952 – FRAM introduces an aftermarket version of the OE air filter for the 1952 Studebaker. FRAM publishes installation manuals for bypass filters being manufactured for trucks and farm equipment.
1951 – The FRAM dry-type replaceable air filter is the first selected as original equipment on a U.S. passenger car, the 1952 Studebaker. FRAM also introduces the first dry-type carburetor air filter, which replaces the oil-bath type filter. FRAM creates an installation manual for bypass filters on trucks.
1950 – FRAM introduces new items such as carburettor air filters, crankcase ventilators and gasoline filters, as well as water filters for cars, trucks and buses.
1949 – FRAM completes the world’s first “engineering research dust tunnel” as an aide in air filter development. FRAM Lubri-Graf® is made available to fleet operators for control of oil filter cartridge change intervals.
1945 – FRAM Corporation is awarded an Army-Navy “E,” making it the only exclusive manufacturer for filter development.
1942 – The first FRAM advertising slogan, “The Dipstick Tells the Story,” appears in the FRAM Corporation catalog. FRAM introduces the Filcron® oil filter, the first to combine depth and surface filtration for high efficiency.
1939 – The corporation builds its first branch plant in Ann Arbor, Michigan.
1938 – FRAM introduces the F40 oil filter for super heavy duty use in the largest trucks and some diesels. Cadillac, Ford, Lincoln, Mercury and Graham join Studebaker as original equipment users of FRAM oil filters.
1937 – FRAM introduces its second filter model, the F2, the first FRAM oil filter design specifically for large trucks, tractors and diesels.
1936 – FRAM filters become original equipment on the 1936 Studebaker. FRAM introduces the F4, the first FRAM oil filter with single-bolt cover-seal construction.
1934 – FRAM incorporates; average production is 10 filters per working day.
1932 – FRAM is born when the original chemists, Frederick Franklin and T. Edward Aldham, invent an easily replaceable oil filtering element in their Providence, Rhode Island, laboratory. The name FRAM is coined from the first two letters of FRanklin and the last two letters of AldhAM. FRAM begins hand assembly of oil filters and introduces the first FRAM oil filter, the F1, with an easily replaceable cartridge.
The FRAM Factor
At FRAM we believe that our success and longevity is due to a set of differentiating factors and values that set us apart from the rest and govern our decision making processes on a daily basis.
- OEM QUALITY – Produce a superior product with outstanding performance.
- PROVEN WARRANTY – Provides our customers with peace of mind.
- LOYALTY & SUPPORT PROGRAMMES – We say THANK YOU to our wholesalers, retailers and workshops.
- WORLD CLASS LABORATORY – Testing to the highest international standards.
- NATIONAL DISTRIBUTION NETWORKS – Ensures FRAM is available in every town.